Live Training


Carol is the leader in Economic Development Sales Training. More than 16 years of in-depth, hands-on experience gives her this distinction. She brings corporate site selection experience, competitive market sales management success, marketing savvy and economic development sales training expertise to every project.

All economic development champions must possess competitive sales skills to win. Carol provides the customized instruction and coaching to guide your team to victory.

Carol is training now in: Mississippi, Texas, Louisiana, Florida, Ohio, Oklahoma, Kentucky, Indiana, Virginia, Alabama and Tennessee.

Training that is getting attention Right Now includes:

Economic Development Consultative Sales Training Level 1

Understand how Job Creators Judge You and Learn to Effectively Open, Question, Present and Close

Economic Development Consultative Sales Training Level 2

Leading a Winning Team, Keeping Control of the Project, Handling Objections, Increasing Networking Results and Proactive Job Attraction Success

Pump Up the Power of Your Pitch

Elevate your Elevator Story and Thrive in the Site Selection Shark Tank while Polishing Your Presentation Skills

Presentation Boot Camp

Get Your Team Presentation Ready. Develop and Present a Compelling Business Case to Win in Site Selection

Elected Official Economic Development Training

Deliver on Your Jobs Promise and Stop the Stupid Stuff that Loses Projects

Carol customizes training for the task at hand: interactive group workshops, individual coaching, video role-play practice, live webinars or "on demand" recorded webinars. Whatever works best.

Continuous Dialog training:

  • Holds participants’ attention
  • Enables individuals to apply new approaches
  • Builds confidence and competence
  • Shares best practices and provides practical tools that can be used immediately


During workshops and the days following training, participants are actively involved in demonstrating the skills winning economic development teams need in this market.

“Our entire economic development team has benefited tremendously from our customized presentation training from Carol Johnson. Carol’s knowledge of economic development trends and incredible training skills has without a doubt made us a more effective economic development team.”

Nashville Area Chamber of Commerce

"I can honestly say that no training program has ever had a more profound impact on our sales team and our recruitment efforts than the Presentation Boot Camp with Carol Johnson. The training provided us with an easy to understand path to creating a powerful sales presentation and improving our team cohesiveness and message delivery methodology. We strongly recommend Carol’s Boot Camp training and we look forward to the opportunity to work with Carol and her team again."

Pablo Diaz, Executive Dir., Grenada Economic Development District, MS

“Carol’s economic development sales training programs are spot on. The economic development sales process is unique and only those with practical experience in the industry can provide effective training. Carol has direct experience on both sides of the sales and negotiation table and teaches the skills that will help you compete effectively and win more projects.”

Jeremiah Gracia, Economic Development Administrator, City of Dublin

“Carol Johnson provides an easy-to-follow and common sense approach (tools) to selling to site selectors/prospects. I have a better understanding of how to apply Carol's selling methods in a logical format to business prospects.”

Erik Collins, Director, Montgomery County Economic Development, OH

"Carol’s business experience provides a real world perspective to help economic developers know an effective approach when calling corporate executives. I have worked with Carol for several years and value her training ability at all levels."

Larry S. Barnett, Pres. & CEO, Midlothian Economic Development, TX